This year is all about looking and feeling good so we’ve also thrown in some beauty products that will keep you feeling your best. Some of these products will be driving sales growth throughout the year and increase your website’s sales this year.
There is no doubt that beauty products are becoming stable of entrepreneurs and online sellers. So, how can you make the most out of this trend? The popularity of certain products comes in waves, some are based on what’s currently fashionable and some because of new developments reveal more effective and better treatments.
With that in mind, we offer you the 10 best beauty products and brands to sell online right now.
Travel Makeup Brushes
Over the last couple of years, we’ve been seeking brush sales go through the roof. From unicorn and mermaid brushes, beauty products like this never go out of style. This product adds a new selling point to these beauty products.
With over 3000 monthly searches for “makeup brushes” on Google, it is safe to say that this is a product that has an audience. The trend may change over time, with some new designs, but overall is a great product to sell online.
The way you promote travel makeup brushes will depend on the type of brushes you are selling. If, for example, you are selling a brand new style makeup brush you will likely use Facebook or Instagram to find an audience.
If you are selling a traditional makeup brush set you might choose to create Google Shopping ads to tap into the search-based group.
Stick to your website and online beauty store and you can build the right target group who will purchase products like this and similar to it. Build out your content to find new potential customers and retarget them to double your sales.
People want clear and good-looking skin and they will do everything they can to accomplish that. According to Google trends, “blackhead removal” searches have been growing. After all, the acne niche is serious and is a big enough problem to have a customer base.
If you are looking for the top beauty products to sell online, pore cleanser is a great option. With over 240.000 monthly searches, you can create content around the topic to find your potential customers and run retargeting ads to promote your products.
You can use Google Shopping ads to help you find your ideal buyer. While you can also get sales via Instagram, Facebook or your online store, you will likely find that SEO and Google Ads work best for you.
One of the beauty products that keep popping up is coffee scrubs. Frank Body is one of the most popular brands that set off this big trend. Of course, the Original Coffee Scrub brand still holds strong and their reviews are only outshined by their sales record.
Coconut Face Mask
Coconut oil, as well as, charcoal beauty products are trending this year, making the Cocovit Coconut Charcoal Face Must a smart choice for all online cosmetics stores. Featured in blogs and fashion magazines, this product is making a name for itself. They are especially useful for SEO-savvy merchants who want to take advantage of the current coconut trends.
Under-Eye Repair Mask
This is a relatively new type of product. The under-eye masks are a move convenient option to full-face mask, especially when traveling and your eyes need proper care. Lost Baggage Under Eye Emergency Repair Mask is one of the best beauty brands to sell online 2019, making a go-to brand for this mask offshoot.
Fake eyelashes have been popular for a few years now and is no secret that this trend will continue to grow. According to Google Trends, the search volume for “eyelashes” and “fake eyelashes” is growing over time. And while magnetic eyelashes are not so popular as fake eyelashes, they are beginning to rise and will continue to grow throughout this and next year’s season.
The reason why magnetic eyelashes are better than the ones requiring glue is because of the simplicity of application making it perfect for beauty enthusiasts.
When selling and marketing products like magnetic eyelashes, your focus should be on social media, especially Instagram.
You can also partner with beauty influencers and bloggers and create ads to get fast sales.
Shimmer Nail Polish
If you are a fan of beauty products, your Instagram feed is packed with various nail looks. With nail posts constantly filling up Instagram accounts, you could create an online store around nail beauty products.
One product that has taken over so many Instagram posts is Shimmer nail polish and you will want to sell this product as soon as possible. This specific polish has had thousands of purchases so you better polish up your Instagram profile and start selling.
The best way to make your shimmer nail polish attractive on Instagram is by using carousel posts. These posts allow you to include multiple pictures or videos and they are quite popular for beauty products.
Vitamin C Serum
Vitamin C serum seems to satisfy every customer. One very popular brand that sells this serum is Fiery Youth. Not only an effective anti-aging agent for alleviating blemishes and reducing wrinkles, but the serum also works as an antioxidant with 30% vitamin C.
Although makeup brushes aren’t beauty products, experts reveal that makeup brush cleansers was a popular keyword phrase at the end of 2017 and its popularity continues to grow. If you are looking for the most popular beauty products and brands to sell online, we highly recommend to consider the Make Up for Ever Instant Brush Cleanser.
Nourishing Lip Balm
One of the most popular nourishing lip balms sold online is Nuxe Reve de Miel Ultra – concocted from organic ingredients such as grapefruit essence, honey, and shea butter.
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