The Downsides to Using Affiliate programs to Market Products online

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Affiliate marketing is big today, thanks to the successful affiliate program initiated by Amazon that has propelled it to the top of the e-commerce tree. Most companies are now leveraging affiliate marketing to grow their businesses rapidly. Affiliate marketing involves selling other companies’ products through your website or blog. It’s very simple, you just place those company ads on your blog or website, and when a customer clicks on them, you get a commission for that. While affiliate marketing has numerous advantages when it comes to selling products online, it has its fair share of downsides. Let’s look at them:
  • Affiliates may give misleading information when selling products online

The world out there is cruel enough. Some people are out there for the sole purpose of making money. And that applies to affiliate marketing. Some affiliates may put out misleading or false advertising to cajole customers to click on their ads. Their sole aim is to get as much commission as possible. They can make claims about the products and services, which are exaggerated or totally wrong. This always results in loss of clients and sales by the merchant due to many complaints.
  • Unfulfilled promises of high commissions to market products online

There is a lot of statistics of merchants promising high commissions to lure more quality affiliates to their program but end up not paying the said commissions. They usually reduce the commissions after a week or two by giving a lot of excuses.
  • Selling products online through affiliate marketing can be short-term

The downside to affiliate marketing is that the affiliate doesn’t know when the affiliate program will end. Some merchants wake up one day and decide to close their affiliate programs. This normally finds most affiliates off guard, and it really distorts their way of life.
  • Affiliates may not grant your business online the respects and dedication it deserves

Business owners may work hard to increase their brand value, but get affiliates who don’t care about the goals and values of the brand. They may only care about money making. Such affiliates can run down a well-performing brand.
  • Hijackers can indulge in selling products online through other affiliates’ links

Hackers snoop around when they know there is money. They may hijack affiliate links and make money from them.

Final Thoughts…

  Despite the downsides to affiliate marketing, it remains one of the most effective ways to market products online and get decent money. But for an affiliate to experience success in this line of work, they must do their due diligence and research before taking the plunge to prevent these disadvantages from manifesting.  

Video Marketing Principles for Your Beauty Business Online

The video is the next frontier when it comes to marketing and selling products online. Large and small businesses are taking advantage of video to showcase their products to prospective consumers because of their wider appeal. In fact, according to statistics, 96% of businesses have set aside a big budget for video marketing in 2018. But before you start creating videos for your marketing campaigns, you must know the various video marketing principles. This article talks about the video marketing principles you need to know before venturing into video marketing for your business online. Beauty Business Online

· Put your strategy first when creating video for your business online

Before starting any venture, you must know your strategy. Starting your venture minus strategy can be dangerous because you may find yourself venturing into unplanned projects that can suffocate your business online. Also, it’s recommended that you don’t change your strategy frequently, as this may make it difficult to monitor the results of each strategy. In other words, you may not be able to know which strategy works and which doesn’t.

· Create great content for your video marketing campaign

Success in video marketing doesn’t rely on a big budget, use of cutting edge technology or featuring famous actors in your videos. In other words, you can make an expensive video, and it still fails to increase conversions. Success in video marketing is all about making something that resonates with your target audience. A high converting video starts with a creative script, which should be crafted by a creative writer. The characters and voiceover artist should also be well chosen. The graphics and illustrations should be superb. A great video is a combination of many things, and you should know that upfront.

· Identify your target market before creating videos for your business online

The days of blind marketing are over. Today, it’s about knowing who your target audience is, where they like to hang out and their buying behavior. You should then tailor your video marketing strategies to those aspects.

· Market your videos on social media to grow your business online

People will be able to view your videos if they can find them. That’s why you should take steps to market your videos. Facebook is a great platform to market your videos because you won’t need to pay anything to do that. You can also use paid advertising to enable you to put your video in front of a larger audience.

Conclusion

Remember these video marketing principles when the time comes to create your marketing videos. They can help you come up with a strong video marketing campaign that will drive your business online to the next level quickly.

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