The cosmetic industry is expanding at a rapid pace. Can’t you notice?
According to marketesearch.com, the global cosmetic market is expected to reach $429.8 billion by 2022. The demand for all kinds of cosmetic products is increasing. The demand for luxury cosmetics is growing everywhere including the middle class of third-world countries.
Why is that?
Cosmetics empire includes a vast array of businesses – beauty spa, anti-aging clinics, beauty salon, aromatherapy, hair, makeup, and more.
There are plenty of business opportunities in this industry. If you are planning to start your own online cosmetics store, there is immense scope for expansion, provided you start and proceed in the right way.
Starting Your Own Makeup Line Online on Social Media
As we said, cosmetics is a growing industry and there is a wide array of product categories – from perfumes and skincare to hair and makeup. We are talking about an industry that offers up space for growth and expansion into niche product categories.
In other words, although there are a lot of big players on the market, the size, as well as, the diversity makes it easier for smaller retailers to get a slice of the pie.
If this is one of your first business ventures, makeup is without a doubt a great industry for showing off your entrepreneurial skills.
Makeup and beauty products lend themselves to social media and visual advertising. If you want to start marketing on Instagram, Facebook or Pinterest, it is best to choose a platform where your potential buyers already are.
When choosing which social network to use, you need to keep the audience in mind. For example, Pinterest users tend to be younger than Instagram users. What are we trying to say is that you need to choose a platform that is age appropriate.
Running two or more social accounts is a lot of work, especially if you are just starting out. For starters, it is best to focus your attention on just one.
Before you do that, you will want to research your niche so that you have an understanding of what kind of photos and posts are more likely to engage your audience. We recommend you to start by choosing and analyzing a niche. Some niches have a specific language and voice so you will want to make sure to analyze your selected niche broadly.
Explore people, photos, and hashtags on social media where you believe your potential customers are likely to congregate. Many groups and communities will use hashtags in their personal posts, so make sure to pay attention.
Finding good niches to sell involves finding a group of people who are underrepresented by current cosmetics companies and brands. New businesses and niches are popping up all the time and if you aren’t sure of what niche to sell to, consider the emerging trends in the beauty industry to get your creative juices flowing.
Once you are done exploring, you will get an idea of the content, voice, and interests that will be more fun and enjoyable for your potential customers to follow. Keep in mind that no one wants to follow Facebook or Instagram account that just posts boring photos or ads. You need to think about what type of content your followers are likely to engage with. Don’t ever underestimate the importance of your content.
Try to get inspired by other profiles that are similar to the specific niche you are going after. Analyze how already successful brands and businesses are engaging users to get an idea of what your Facebook or Instagram profile needs to look like to become popular. Building a brand on social media platforms can take a while. However, if done right, it will be definitely worth the amount of engagement and sales you are able to get.
Connect Your Facebook/Instagram Page with Shopify
One way to start selling makeup online is by using social media platforms like Facebook, Instagram, Pinterest, and etc.
Another way is to build your own online ecommerce store and start selling to customers worldwide.
Shopify, one of the best ecommerce website builders on the market, allows you to build, design, and launch your own online makeup store.
Shopify has everything you need to build the makeup store of your dreams. By selling cosmetics online you will give your customers the ability to buy all the products they need to feel young and beautiful. By building your own store, you put your business in front of more potential customers, thereby doubling sales and improving brand awareness.
One great thing about Shopify is that it is a fully hosted ecommerce platform, meaning you can set up and run your own online store from start to finish, without any tech skills or experience required. Shopify handles the backend logistics while you as a business owner focus on other aspects of your company such as sales, marketing, optimization, and more.
With your Shopify store, you can process orders, manage inventory, ship items, and much more. And now you can integrate your store with some of the most popular social media platforms.
If you are already a Shopify user, you can just connect your store with Facebook or Instagram and start selling your makeup products directly to your followers. You will be able to grow your business with a scalable and reliable partner behind you. A partner that offers secure hosting, unlimited bandwidth capabilities, innovative apps, and fast servers.
Build Your Online Cosmetics Store Today
With customers becoming savvier about the ingredients in their products and brands unable to meet the needs of a growingly diverse market – there is no better time than now to try your chances at owning your own makeup brand.
Shopify offers a free 14-day trial to all new sellers and entrepreneurs. Go to Shopify official website, start the free trial and convince yourself that Shopify is indeed the right way to build your cosmetics store.
From a simple interface and a plethora of business tools to professional templates and 24/7 customer support, Shopify is the perfect home for your makeup brand.